How our journey began

Will Stark, Founder and CEO of Innovative Digital Technology

Innovative Digital Technology (IDT) has a track record of generating creative digital ideas. In 2000, IDT launched its first digital product, Digital Music Downloads (OrderMusic.com) allowing users to purchase individual songs digitally for 99 cents, a concept later adopted by iTunes. In 2007, IDT introduced Price Shopper, a mobile app allowing users to instantly receive pricing information and reviews of products by scanning barcodes or entering names, now similar to Google Goggles. IDT's SMS Text Mobile Marketing Platform was launched in 2012 and achieved a 10% redemption rate, surpassing the industry standard.

IDT's founder and President/CEO, Will Stark, has experience in entrepreneurship and has worked on projects with Iheart Media, Verizon, and awards from Harvard School of Business. Alan High, former President and General Manager of Clear Channel Spectacolor and Malls Division, and Red McCombs (late), founder of Red McCombs Automotive Group, have also been involved with IDT. High is recognized for his expertise on out-of-home media, while McCombs was formerly on OrderMusic's advisory board and has owned nearly 400 businesses during his career and was Will’s cousin, including 3 professional sports teams, the Minnesota Vikings, Denver Nugget’s, San-Antonio Spurs twice, as well as co-founding IHeartMedia the world’s largest radio station media company.