SMS Text Marketing FACTS & FAQs:

An SMS or short message service is a text based message of less than 160 characters that is sent to and from mobile phones.

? According to researchers, 73% of consumers would like to receive special offers on their mobile devices – but they are not getting them.

? Offers made via SMS text marketing has consistently gotten response rates up to 20% - that’s 10 times more than traditional advertising methods such as email, direct mail, and newspaper ads which usually get around a 2%-3% response rate.

? Most consumers always have their mobile phone by their side, which means that they will receive your message no matter where they are.

? Studies show that approximately 90% of consumers read their mobile text messages within minutes.

? Research shows that 29% of mobile users are open to scanning a mobile tag to receive coupons.

? SMS text marketing has shown to be successful in most business models and has been utilized most for retail, promotions, communication, and appointment setting.

? Studies show that mobile coupons will become more relevant over the next several years.

? Analysts are predicting that SMS text marketing will eventually be the preferred method of servicing customers and clients with things such as appointment reminders, surveys, self-help services, and more.

? Using QR codes is the perfect way to make it quick and convenient for your audience to opt-in to your SMS list.

? SMS text marketing is a “permission-based” form of marketing where the customer initiates things by texting in a keyword to join your list. In exchange for their subscription, you can offer them an incentive, such as a coupon, free goods, free information, etc. Once the person has subscribed to your text messages, they are now a part of your list and will receive all of your future marketing text messages.

? SMS text marketing puts your subscribers at ease because they can opt-out of your list at any time. However, since they opted-in to join your list, most of them WANT to receive your messages.

? SMS text messages can go viral, which means they can spread like wildfire. This is because your subscribers will often forward your offers to friends and family, which will give you more exposure and more sales.

? SMS text marketing allows you to reduce your advertising costs while increasing sales and customer loyalty at the same time. This method is inexpensive compared to other marketing methods and usually gets a much higher response rate.

? With SMS text marketing, you can reach a group of people who are interested in knowing about your products and services within minutes.

? SMS text marketing helps you to establish two-way communication between you and your customers.

? SMS text marketing is great for local retailers of all types wishing to promote products or services, provide purchase incentives, and increase customer loyalty and retention.

? It’s easy to track results of a SMS text marketing campaign as recipients of your text offers have to come into your establishment and show you the offer or coupon right on their cell phones in order to redeem it.

? Since most mobile phone users have their phones within reach at all times, SMS text marketing is the ideal way to alert people of time-sensitive information, such as an appointment reminder.

? If your business revolves around retail, communication, or appointments, SMS text marketing will be the perfect addition to your marketing tool-kit.

SMS Mobile Text Marketing: FAQ

What is SMS

Short Message Service (SMS) is a text messaging service component of phone, web, or mobile communication systems, using standardized communications protocols that allow the exchange of short text messages between fixed line or mobile phone devices. SMS text messaging is the most widely used data application in the world, with over 3.7 billion active users, or 74% of all mobile phone subscribers. The term SMS is used as a synonym for all types of short text messaging as well as the user activity itself in many parts of the world. SMS is also being used as a form of direct marketing known as SMS marketing.

What is a short code?

Common Shortcode (Shortcode)- Short numeric numbers (typically 4-6 digits) to which text messages can be sent from a mobile phone. Wireless subscribers send text messages to common short codes with relevant keywords to access a wide variety of mobile content including mobile coupons.

What is a Keyword?

Keyword- A word or name used to distinguish a targeted message within a Short Code Service. IDT's shortcode is: 74455. You many text the Keyword "IDT" to shortcode "74455" to subscribe to our free "Mobile Marketing Tips," sent directly to your mobile phone. Try it now!

How does SMS text marketing work?

Step 1 – A mobile phone user sees something that directs them to text a keyword to a 5-digit shortcode. For this example let’s use a pizzeria. The instructions could say “Text PIZZA to 74455 for your chance to win free pizza for a year!” These instructions could be placed on the top of a pizza box, read aloud in a radio ad, printed on the side of a bus, anywhere.

Step 2 – The user composes and sends a new text message on their phone. The “to” address will be 12345 and the message body will be “pizza.”

Step 3 – That message is received by IDTs SMS marketing software that stores the user’s phone number and immediately sends back a response, something like “Thank you for entering to win. We will be picking the winner on …”

Step 4 – At some point in the future the pizza shop can log in to their text message marketing software and send a text message out to everyone who has entered the contest. They could do this to announce the contest winner or promote a special at the restaurant.

Similar to email marketing the goal of SMS marketing is to build a database of subscribers and then message them in the future with specials, promotions, news, etc. The software used to run text message marketing campaigns is web-based (accessed with only a browser) and very similar to email marketing software.

What are the best practices for using SMS marketing?

SMS Marketing Best Practices

A couple important things to remember when starting and running a text message marketing campaign:

Always make sure messages sent to your subscriber database say “reply STOP to stop” (or something similar) at the end. Just like with email marketing it’s crucial that subscribers can remove themselves, or opt-out, from the list. Your SMS marketing software should handle this automatically so they do not need to be removed by hand.

It’s a good idea to let subscribers know by entering a contest or texting in for something else they will be added to a marketing database. Adding some copy that says “By entering this contest you will signed up for our mobile club and receive no more than two messages per month” near the instructions is usually sufficient.

Will my Customers want to receive texts from my Business?

Recent statistics indicate 67% of consumers would like to receive text offers from their favorite establishments. In today’s economy, your best customers want to be recognized for their brand loyalty and rewarded with periodic offers. Using SMS to communicate tells them that your business understands their busy lifestyle.

How will my customers know about my text marketing campaign?

IDT provides each client with custom graphics for your point-of-sale, window, or table top. We can also give your customers the ability to opt-in from your Facebook Page and website.

What are the ways I can use SMS marketing for my business?

SMS marketing application could be deployed for:

1. Political Awareness/ Campaign:
Political Awareness/Campaign has taking a different dimension with SMS campaign because you can get through to everybody no matter where he/she may be no matter the class belonged.

2. Customer Support:
You will build good and one-on-one relationship with your customers using text message to render customer support.

3. Promote business:
Text message is a cheaper alternative for you to promote your products and services compare to a newspaper, radio or TV advert.

4. Advert Management:
Using SMS advertisement, you can be able to monitor and manage response to your advert once a reply is sent to your phone number.

5. Religious Contact:
You can pass across your message of religious meetings, vigil etc to your group and reach the recipients within seconds.

6. Product Launches:
Send text message to your customers on the latest updates and newest launches of your product.

7. Brand Awareness:
You can use text messages to create awareness on a particular brand that you offer to the general public.

8. Wedding Updates:
Communicate your wedding updates and reminder across to your friends and invitees within the blink of an eye through online text message.

9. Mobile Contact Sales:
Through text message, you establish friendship and trust with your clients and increase your sales.

10. Notification:
You can get notification of result, sales, transaction, updates etc at ease with text message.

11. Birthday/Anniversary:
You can send birthday and anniversary wishes in a convenient and easy way to show your care and affection to the celebrants.

12. News Services:
You can use text message to pass across news, emergencies and critical situations to your clients, workers etc.

13. Greetings:
Send greetings to your clients and suppliers during various occasions and festivals using text message.

14. Market Research:
Getting the views from the general public is made easier with a tailored SMS Marketing Research Method. With this you can get the views of your customers.

What are 4 ways I can use SMS marketing for my next event?

Looking for a way incorporate some mobile marketing at your next event? Here are four ways you can use text messaging to engage your audience and build a database - 1. Email capture Stop putting out the same old clipboard and trying to convince attendees to scribble down their email address. Make it easier on them and you. Put up a sign, hand out flyers, or have the speaker direct the audience to send a text message to opt-in to your email database. Depending on your email marketing platform you may even be able to set this up so they instantly have a welcome email waiting for them when they get home or back to the office. 2. Voting Are you participating in an event where the audience gets to vote on something? Avoid the hassle of paper ballots and have attendees send a text message to cast their vote. The results will be tabulated instantly and accurately, without counting by hand and the risk of human error. 3. Feedback Do you want to hear what your attendees thought of the event? Get their feedback while it’s fresh in their mind. Use text messaging to capture their thoughts or have them take a quick survey on the spot. 4. Giveaways Instead of “putting out the fish bowl” for business cards, have your audience send a text message to enter the contest. You can take this opportunity to direct them to your mobile website, or ask them for their email address (see #1) in the entry confirmation message.

Who can use SMS marketing

SMS can be used for any type of business or service. SMS is also commonly used by churches, community service and elected officials to keep constituents up to date.

Some examples of businesses that have benefited from SMS Marketing are:

  • Restaurants
  • Real Estate Agents
  • Doctors
  • Chiropractors
  • Dentists
  • Veterinarians
  • Retail Stores
  • Churches
  • Night Club/Bars/Promoters
  • Fitness Centers
  • Florists
  • Chamber Organizations
  • Non-Profits
  • Car Washes
  • Magazines
  • Event Planners
  • Schools
  • Fundraisers
  • Salons

Benefits of SMS Marketing

Here’s why every business needs to use Text Message Marketing:

  • Wide acceptance: Text Messages have a 97% “open” rate , and 85% are opened within 15 minutes, so your marketing message will be seen
  • It’s viral: Your existing customers will tell their friends about your messages which brings in new customers
  • Increases customer loyalty: It always costs more to get a new customer in the door than to bring one back – and Text Message Marketing will increase the frequency and consistency of your customers’ visits
  • Direct connection to your customers: Customers spend more at merchants who keep in touch with them by text messaging
  • High conversion rates: Email response rates are dropping, hardly anybody looks in the printed ‘phone book or at the coupons in their mailboxes – but Text Message conversions are 12-15%!
  • Track ROI: unlike TV, radio and newspaper ads, it’s easy to track and measure SMS campaigns

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IDT works with over 40 carriers throughout the United States

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