Compared to traditional marketing channels, mobile marketing costs less per customer reached than newspapers, billboards, TV commercials and radio spots. Mobile advertising works when used as part of a cross-media campaign and dialogue.
According to Berg InSight
(http://www.berginsight.com/ReportList.aspx?m_m=3), Mobile Marketing will account for 15.2 percent of global online ad spent in 2016. The total value of the global mobile marketing and advertising market will grow from $3.4 billion in 2010 at a compound annual growth rate of 37 percent to $22.4 billion in 2016.
Mobile Marketing is quickly becoming the best way to market to your potential clients. Even better, it can be a great method to stay in contact with current customers that you already have.
There are many ways to use SMS for marketing your business. From electronic trackable coupons, text to win campaigns and customer polls…the options are unlimited.
To see how your business can start using SMS marketing, read below:
Build your customer list!!!
Build a targeted customer list of existing and new customers on auto-pilot. Customers opt-in to your list, so they can receive special offers and promotions from your business. Imagine a list of 500, 1000, 2000 or more targeted customers in your list.
Send offers and coupons to customers in real time.
With IDT SMS Mobile you will be able to track redemptions and see how effective your offers and campaigns are. Track your ROI.
You can test, tweak and modify campaigns as often as you like to get the most out of your list.
QR (Quick Response) Codes
Create QR codes quickly and easily using our QR Code generator. Enter your information and the wizard will create a unique QR code that can be printed, emailed or downloaded for future use.
Text to Win
This feature will allow you to create sweepstakes for your Opt-in and Lead generation lists. Select entire lists, or limit entrants by offering it only to participants that text within a specific time-frame.
For live events and other business needs, run a mobile poll. Get fast feedback and quick input from your customer base on decisions which can affect your business. Polls are easy to create and consumers enjoy participating. Use a poll to help your business and engage your customers.
How much does a missed appointment cost your business?
Automatically send appointment reminders to your customers and decrease your no-shows. In some cases 2 or 3 saved appointments will pay for this service.
See all your feedback immediately. Coupon “view” and “redemption” reports, survey results, opt-in list development measures, campaign delivery confirmations, and more are all available. These reports provide information to you as it happens in “real” time. Use this important feature to refine your programs for increased success and business growth.
Sales Alerts & Messaging
Send mobile sales alerts. Notify your customers about special offers and deals. Ensure your customers are up-to-date with new offerings and products. Use our sales and messaging alert features to keep your customers informed and interested. It’s a great tool for building store and location loyalty.
Who can use SMS marketing
SMS can be used for any type of business or service. SMS is also commonly used by churches, community service and elected officials to keep constituents up to date.
Some examples of businesses that have benefited from SMS Marketing are:
- Real Estate Agents
- Retail Stores
- Night Club/Bars/Promoters
- Fitness Centers
- Chamber Organizations
- Car Washes
- Event Planners
Benefits of SMS Marketing
Here’s why every business needs to use Text Message Marketing:
- Wide acceptance: Text Messages have a 97% “open” rate , and 85% are opened within 15 minutes, so your marketing message will be seen
- It’s viral: Your existing customers will tell their friends about your messages which brings in new customers
- Increases customer loyalty: It always costs more to get a new customer in the door than to bring one back – and Text Message Marketing will increase the frequency and consistency of your loyal and new customer visits
- Direct connection to your customers: Customers spend more at merchants who keep in touch with them by text messaging
- High conversion rates: Email response rates are dropping, hardly anybody looks in the printed ‘phone book or at the coupons in their mailboxes – but Text Message conversions are 12-15%!
- Track ROI: unlike TV, radio and newspaper ads, it’s easy to track and measure SMS campaigns
The Most Complete Coverage
IDT works with over 40 carriers throughout the United States.
All of our messages are delivered via the true SMS protocol so
you know the messages will be delivered reliably within seconds.