When it comes to social networking, both B2B and B2C businesses can play a significant role in building relationships with existing and potential customers online. At IDT, we’re big believers that success can be generated from genuine interactions with customers and fans online; especially when your strategy is clearly defined and translated into a compelling and meaningful social media purpose (and presence).

IDT’s social media marketing | strategy services for branding:

  1. Craft social media marketing strategy to win market share from your competitors.
  2. Drive your social media brand internally to energize your organization.
  3. Create competitive advantage through social media brand energy.
  4. Use social commerce to build competitive advantage and better ROI.
  5. Social media advertising for better ROI - Facebook | Twitter | LinkedIn | YouTube.

At IDT, we will help you to develop a sound social media strategy which is based not on guesswork or obligation but on fully justifiable, measurable objectives. It may be that you want to increase the sales of a particular range of products, in which case we will work with you to ensure that your social media strategy is developed in order to reach exactly the right people in the right place at the right time, have the right effect on them, and encourage them to take the right action.

We will also make sure that built in to your social media strategy is the ability to accurately measure the effectiveness of that use of social media, so that adaptations can be made if necessary to alter the way in which social media is being used. Without a solid social media strategy and without knowing exactly what you're doing, why, and being able to measure how successful that is, it's only going to be a sink hole for your time and money. Let IDT Social Marketing help make sure your social media strategy protects your budget and your time, and helps drive your business forward in the right direction.

IDT are experts in Social Media and have been trained companies from small independents to mid-size companies.
IDT will help you to plan, design and build a winning Social Media Strategy based around your skill sets, products and services and your target audience. IDT will optimize your existing web pages by adding followers and ‘likes’ from prominent Social Media websites. Let us make you FRIENDS. IDT will help you when you are struggling what to write about on blogs, Facebook pages and Twitter feeds. We will make you a plan, or we can do it for you.

Some facts about Social Media

Apparently there are 600 million more people that own a mobile phone compared to those who own a toothbrush. Some research reveals that there are 4.8 billion mobile users but only 4.2 billion people with a toothbrush. Does that mean that every mobile should be sold with a free toothbrush or should you need to produce your toothbrush before you are given possession of your new mobile phone to ensure that future personal close encounters are engaging and pleasant? Another interpretation of those statistic is that toothbrushes are too expensive.


Facebook continues to innovate and evolve, and the the last 12 months have seen the new timeline introduced to personal profiles and brand pages as well as the purchase of Instagram, the mobile photo app platform, which has never made any money and has only 13 employees for a generous price of $1 billion. This underlines two key elements that are emerging as pivotal to the continuing evolution of the social web. These two factors will continue to wield sizable impact and disruption to social networks and business marketing. So what other numbers are important to take notice of when it comes to Facebook?

Some more Facebook Facts and Figures

  • Monthly active users now total nearly 850 million and currently stand at 845 million
  • 250 million photos are uploaded every day
  • 20% of all page views on the web are on Facebook
  • 425 million mobile users
  • 100 billion connections
  • Zygna’s games revenue is currently 12% of Facebook’s total income
  • 2.7 billion “likes” per day
  • 57% of users are female

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